Innovation Director, The Audience Agency

Patrick Towell

Patrick Towell is the Innovation Director of The Audience Agency (TAA), the UK’s leading organisation for sector intelligence and audience insight for the arts, culture and heritage sectors.

In 2005 Patrick founded Golant Innovation (formerly known as Golant Media Ventures), whose mission is to share innovations across the creative, digital, third and public sectors. In 2018 it merged with The Audience Agency to become its enterprise arm, TAA Tech Ventures, of which Patrick is Executive Director. He has 25 years’ experience as an executive, board/policy advisor and programme director.

Media work has spanned post-production, VR, e-learning, online publishing, animation and advertising. He had leadership roles in two national government information services.

Patrick is a financial and business advisor for Arts Council England, digital advisor for the National Lottery Heritage Fund and former resilience advisor for Arts Council Wales. In the cultural sector, he has worked with national organisations, smaller producers and venues and local authorities.

He co-led the development of the digital maturity framework underpinning the DCMS/Arts Council England/National Lottery Heritage Fund Digital Culture Compass.

Formerly Information Society Working Group chair for the UK’s National Commission for UNESCO and Marketing Chair for International Standards committee for e-learning, he is global policy research fellow of the Institute of Technology and Society, the thinktank for the global south. He speaks internationally and writes on innovation, design, enterprise and resilience.